Digital Banking School

DEFINING YOUR DIGITAL BANKING STRATEGY

• Why digital banking matters now more than ever
• Competitive threats from the rapidly evolving competitive landscape: Big banks, Big Techs, and FinTechs
• Developing a digital banking strategy that aligns with the bank’s strategic priorities
• Building for speed and agility
• Best practices from leading digital players
• Application session: strategy maps to determine desired outcomes and evaluate strategic choices and tradeoffs

WHICH VERSION DO YOU WANT TO PLAY?

• Researching and determining the customer experience you want to provide
• Hearing the “voice” of your customer and determining desired results
• Digging into your market and market behavior
• Integrating the digital bank strategy into your physical brick and mortar strategy
• Steps to measure success of your digital banking presence

CREATE YOUR TEAM – THE PEOPLE FACTOR OF A DIGITAL BANK

• Making the necessary shift to evolve towards a digital banking culture
• Skills and keys to leadership in a digital banking culture
• Finding the right people to setup and maintain your digital bank

WHAT EQUIPMENT DO YOU NEED?

• Top trends in digital banking technologies
• Establishing partnerships that are critical to success
• Vendor selection and management
• Onboarding and new customer acquisition
• Application session: hands-on overview of current and new technologies

BUILDING THE FOUNDATION TO HELP YOU ACHIEVE DIGITAL BANKING SUCCESS

• Selecting the right business structure/model to position your bank for digital success
• Legal and regulatory challenges when focusing on a digital model
• ERM, CRA, BSA
• Evolutionary changes on the horizon directly related to your strategic shift

TECHNOLOGY & RISK: CYBERSECURITY CHALLENGES

• Operational risks associated with digital banking
• Proactively protecting your digital banking presence from attacks
• Best practices in cybersecurity strategies

PROMOTING YOUR DIGITAL BANK & BUILDING YOUR BRAND

• Best practices in marketing your digital bank
• Effective marketing and sales strategies specific to digital banking
• Incorporating social media and digital marketing into your promotional strategies

PROGRAM WRAP-UP: KEYS TO SUCCESS FROM A WINNING TEAM

• An interactive session with attendees where we’ll pull it all together with a panel of active digital bankers and faculty experts on keys to success and lessons learned when developing a digital bank.