Graduate School of Banking

Educating Professionals, Creating Leaders

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Graduate Banking School - Distinguished Speaker Series

The Graduate School of Banking is pleased to enhance its curriculum with a series of keynote speakers, included in tuition at no additional charge -- addressing timely, relevant banking and leadership topics. These value-added programs, held at the beautiful Gordon Dining and Event Center on the UW campus, round out an exceptional learning experience.

Special thanks to our 2019 sponsors for their generous support of the GSB Distinguished Speaker Series.

 


We are excited to celebrate GSB's 75th anniversary session with these exceptional keynote speakers:

Make Some Noise: Open The Throttle & Dominate Your Marketplace

Ken Schmidt
Ken Schmidt, Former Director of Communications Strategy for Harley-Davidson Motor Company, Author of Make Some Noise, & Brand Visionary

Ken Schmidt’s business keynote speech is a fascinating story of how businesses of any size and scope can—by focusing on understanding and harnessing the most basic drivers of human behavior—improve their competitiveness and avoid margin-killing commoditization in even the most difficult marketing environments. The road to building a fanatically vocal customer base, creating a passionately loyal corporate culture, and developing leaders who inspire and motivate starts here. Schmidt challenges audiences to consider what they are willing to do today that is different than what they did yesterday, for the people who can put them out of business tomorrow. One of GSB's most popular and highly rated keynote speakers, Ken is sure to provide a high-energy and engaging look at how you can make some noise for your bank!

 

2019 Economic Update

Jim Johannes
Jim Johannes, Senior Associate Dean for Faculty and Research, Director of Puelicher Center for Banking Education, Aschenbrener Chair in Finance, Graduate School of Banking-Prochnow Professor of Banking

Back by popular demand, join one of GSB’s most popular faculty members -- and one of the nation's most respected economists -- for an insightful look at the current state of our economy from a contemporary and historical perspective, and discover what it means to you and your bank. He has published a book on control of the money supply and numerous articles on monetary policy and banking. Born and raised in Milwaukee, he received his B.A. (1972), M.S. (1975) and Ph.D. (1978) degrees in economics from the University of Wisconsin-Madison.